Mulberry MAX Events

Beer Tasting | Wine Tasting | Fort Collins Food Events

Quest for the Precious

A Gathering of Rare Spirits at Mulberry MAX!

Brave souls of the Northern Colorado Realm—heed this call!

On a wintry eve in Fort Collins, when the lights glow softly along College Avenue and the air carries the promise of snow, we embark on the great adventure: The Quest for the Precious. This is no ordinary whiskey sale—it is a fair and festive journey for seekers of the rarest spirits, where each entrant has an equal chance to claim the bottle that “will rule them all”.

How the Quest Unfolds

Beginning of the Quest: November 1 2025—From this day forth, every journey begins!
Enter the Tolkien-style tickets:
- Spend $100 in-store -> earn 1 ticket.
- Purchase any Colorado whiskey -> unlock a bonus ticket.
- Trade 250 rewards points -> gain yet another ticket.
- Bonus “side-quests” may appear. Ask our team for secret ways.
Winners revealed: Thursday, 4 December 2025—Names shall be drawn and the fortunate called.
Selection Event: Tuesday, 9 December 2025—The grand table of glory shall open, where winners may claim one bottle each, first-come, first-served.
Final chance: Saturday, 13 December 205—At the close of business, any remaining treasures shall move to the Top Shelf for the worthy.

Why Join the Fellowship

In this land there are few unicorn whiskeys—limited editions vanishing as swiftly as hobbits at second breakfast. The Quest exists to bring fairness and cheer to the spirits-seekers of Fort Collins and beyond. Let joy replace stress, let community replace frustration, and let the hunt become part of the story. Here, at Mulberry MAX, you earn your chance, join fellow explorers, and perhaps carry away a prize worthy of legend.

Join the Fellowship of the Barrel

Love exploring unique spirits, small-batch releases, and exclusive whiskey drops? The Fellowship of the Barrel is Mulberry MAX’s insider club for serious sippers and curious collectors alike. Members get first notice on limited allocations, event invitations, special promotions, and behind-the-scenes updates straight from our team.

How to Join

You can become a member in two easy ways:

Online: Sign up through our newsletter form on the Mulberry MAX website. Simply check the box for Fellowship of the Barrel to be added to the list.
In-Store: Visit us at the register and let our team know you’d like to join. We’ll add you on the spot so you never miss a release or tasting opportunity.

No fees. No obligations. Just insider access to the best bottles before they’re gone.

Raise a glass—your next great pour starts here!

Tasting Events

Looking for something new? Ask our staff about wine and beer tasting events throughout the year. We take great pride in finding new, exciting craft beers in Fort Collins and all of Colorado, then sharing them with our customers.

Ask our staff about new or upcoming food, beer, and wine tasting events in Fort Collins. Mulberry MAX Liquor Store is proud to partner with local restaurants and breweries to bring new flavors directly to YOU, the customer! Give us a call to learn more about tasting events.

Are you a local business owner looking to partner with us on an event? Mulberry MAX Liquor Store is always looking for new ways to interface with the Fort Collins and Northern Colorado community when it comes to Beer, Wine, Spirits, and Food.

Please call us at 970-484-8795 with questions or inquiries about event partnership.